This are the top benefits of a good website design according to an expert

Bill Gates said: “If your business is not on the Internet, your business does not exist.”

Something that seemed hard to believe during the 80s, today is a reality: the Internet is no longer the future but the present. Instant access to information through digital technology has turned the consumer into a user and vice versa, so it is essential that a company knows the digital market well and is able to offer a good response speed to be competitive. While it is true that social networks offer many options to advertise your business easily and free, having a website can raise the prestige of your company and increase the level of confidence towards your product or service. Therefore, investing in the design of your page can become a powerful and profitable marketing tool that you should not overlook.

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Below we explain the advantages that a good diseño web can have for the success of a business.

A good web design gives more personality to your business
When we talk about making a design, we talk about creating a brand. Hence the importance of having an exclusive appearance in this competitive and saturated showcase that is the network. When you choose your designer, create a good briefing that allows you to capture the most significant features of your business such as your target, philosophy or features of your product. No one better than a design professional will know how to orientate you in aesthetic-artistic terms so that your image is the most exclusive, competitive and appropriate. Web pages can give that extra personality that your brand needs to be perceived differentially with respect to your competitors, so you should avoid using templates already created or limit yourself to social networks that, as we have said, are a good complement to spread your brand, but they can never offer the exclusivity that a good web design gives you.

A good web design is synonymous with prestige
On the Internet, the size of your company does not matter. Everyone can compete at the same level: with a good web design, the user can even come to perceive that your business is bigger and more successful than it really is. According to the previous point, having an exclusive website with a good brand image can translate into a greater positioning, which in turn will translate into a greater prestige that will give more credibility to your business. Do not miss this opportunity.

A good web design generates more competitiveness
According to the expert Garcia, a web design studio in Paraguay It seems that we have not stopped talking about competitiveness at any time. So is. One thing leads to the other, until you reach this gratifying obviousness: if you are on the Internet, you are competitive. Although recovering Bill Gates, we could turn it around: if you’re not on the Internet, you’re not in the market (it’s a matter of survival). At a time when all or most of your competition has been concerned with having its own website, you are practically forced to enter the game if you want to have a minimum – or maximum, depending on how you play your cards – probability of success. And not only that: the consumer also expects to find you. The search engines have supplanted the Yellow Pages and you should have prepared a good cover letter when they find you.

A good web design helps increase and speed up sales
The irruption of e-commerce as a sales mechanism is the result of the digitalization of a consumer who has more and more means at his disposal to make comfortable and safe purchases with all the guarantees. Currently not only book and order online restaurants, hotels, flights or trips. The physical stores have ceased to have the exclusivity of the sale of items such as shoes, clothes or accessories, in addition to all the supermarkets that allow the purchase of the week online. This growing trend makes us think that online commerce will be increasingly essential as a complement to the physical sale to be able to compete in any market. Even if you do not want to base your business on Internet purchases, offering your customers that possibility will make them feel more comfortable with your brand, as well as expand and agility your sales spectrum.

A good web design should facilitate the updating of content and SEO
Another obvious is that the Internet offers the possibility of spreading information in real time, although in reality it is much more than that. In addition to allowing you to constantly update content associated with your brand, products, services, promotions or news through multiple formats (text, videos, podcasts, blogs, …), the network creates prescribers through the comments and opinions of users. If your designer creates a dynamic web page, you will be able to update contents with great ease and trace a good SEO optimization strategy so that your potential consumers can find you.

A good web design brings more profitability to your business
Compared with other media through which you can advertise, a website offers the best cost-benefit ratio you can find. It is essential that you invest in a good design, because depending on the magnitude of the project it is likely that you do not have much more expenses than that in a good time (despite the necessary content updates, the web design can be quite timeless). If we take into account the large number of users and access tools, security, speed and low prices of the connection to the network, the Internet is a very profitable advertising tool.

A good web design allows greater control and analysis of results
If your design works, your page will receive a traffic of users that you can easily analyze through some applications such as Google Analytics. This function allows you to define a behavior profile of your visitors that can be very useful as a marketing tool, because you can know how many of them translate into sales or what type of content they are most interested in. Similarly, if you want to expand your market you will know what type of user shows more disinterest and you can change your strategy to try to seduce it.

If your business has achieved success thanks to web design, tell us your experience. If you have not taken the step yet, maybe you should think about it.

Instant messaging to work remotely beyond Slack

Communication is fundamental to work as a crew.

On the spot messaging to work remotely past Slack
Skype and Slack are the 2 primary functions of immediate messaging, the primary as a result of it permits group video calls and cellphone calls at value and the second as a result of it facilitates the administration of computer systems in actual time and integrates with third-party apps equivalent to Trello, Google Drive or Asana

And is that working as a crew in the present day, domestically or remotely, is less complicated than ever because of Slack, HipChat and the like, because the change of knowledge is fast and means that you can work immediately with different instruments.

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However skilled immediate messaging could be very different and there are alternate options to keep in mind if we wish to handle a crew, arrange a bunch undertaking or just work from a distance with out shedding communication.


Actual-time messages, emails, to-do listing, mural with necessary messages, shared file repository … Fleep takes care of all of the wants of a piece crew, domestically or remotely.

Whether or not for college kids, communities, small or massive corporations, Fleep facilitates real-time communication by means of textual content messages but additionally permits audio and video calls by means of the service.

Accessible from the browser, Fleep additionally has cell functions for iOS and Android and desktop for Home windows, Mac and Linux . And as with Slack, Fleep will get alongside effectively with third-party providers , equivalent to Google Drive, Zapier, Trello or IFTTT amongst many others.

Fleep affords full message historical past, limitless conversations, file sharing in your cloud, native apps and as much as 10 GB of storage totally free . If it is advisable to broaden these capabilities, we will select one of many two fee strategies .


Textual content, voice and audio conversations. Flock unifies all doable communication channels remotely between two or extra individuals by means of channels and conversations .

And as Flock is concentrated on teamwork, has integrations and options to make lists of duties, share notes and recordsdata or entry to our recordsdata in Google Drive , amongst different appropriate providers. As well as, its filters and search engine facilitate the search of recordsdata or particular messages .

Totally free , we will use Flock with sure limitations, equivalent to a historical past of as much as 10,000 messages or as much as 10 GB of on-line storage. If we wish to broaden these capabilities, we’ve two paid variations .


Open supply, Rocket.Chat is outlined as a free and limitless different to immediate messaging supplied by HipChat or Slack.

The element of your code is necessary, as a result of amongst different issues, we will depend upon exterior servers, equivalent to Slack and the like, or set up our personal devoted communications server , a method to make sure that every thing will work with out relying on a server kilometers away. And as an added worth, communications are made by means of encryption .

For the remaining, its look and capabilities are much like comparable functions. Amongst different issues it’s doable to speak with particular contacts, create channels, make voice calls and video calls , add and share recordsdata and seek for messages and recordsdata in a matter of seconds.

Rocket.Chat is accessible for many platforms (Home windows, Mac, Linux, iOS, Android) and is accessible with paid variations and a free model in keeping with what options we require.

The Delusion Of Web site Optimization

Why web site optimization is a rip-off in comparison with search engine optimization

In a rising web promoting market, there are too many companies which can be paying for providers that won’t herald any new prospects. You may say to your self, why would anybody pay out their hard-earned cash for one thing that might not herald income or that has a zero ROI? The easy reply: most individuals nonetheless lack the information of how web advertising works. If that is you, it’s not your fault. You must be capable to concentrate on what what you are promoting does, not turn out to be an knowledgeable in advertising as properly. Web site design firms are guilty.

Whether or not you’re a new enterprise, or one which has been round for some time, you could turn out to be related on the web with a view to maximize your incomes potential. Proper now you might be pondering, “How do I do this?”, or “How do I do know what/who to consider anymore?”, or “All of them inform me the identical factor, they’ll get me on the entrance web page of Google”. Hopefully, this text will enlighten you on these questions.

To begin with, there’s a big distinction between web site optimization and SEO. Most individuals hear the phrase “optimization” they usually assume it’s all the identical factor. It’s most actually not. Web site Optimization is creating good content material, meta tags, and related key phrases in your web site. It doesn’t embrace hyperlink constructing or exercise, the 2 stuff you completely want with a view to turn out to be related on the web. Search Engine Optimization combines web site optimization with hyperlink constructing and exercise as the three principal elements to turn out to be related on-line are content material, hyperlink constructing, and exercise.

So right here is the issue: You wish to turn out to be related on the web and the very first thing you want is an internet site. So, you contact an internet site design firm they usually cost you x quantity of for an internet site. Then, they cost you a month-to-month charge for ‘web site optimization’. I’ve seen this month-to-month charge anyplace from 60 to 600 a month. That is the place you might be losing your valuable promoting . Or they declare to do the web site for “Free”, and also you pay a month-to-month cost for so long as you may have your web site. So even when its say $50 a month, and you might be in enterprise for five years, how a lot did you truly pay on your web site? $3000! That is cash that it is best to have been ready to make use of for promoting and advertising. In my a few years of promoting and advertising expertise, your web site must be 100% optimized when the web site is full and goes reside. There isn’t a purpose in any respect so that you can pay to optimize an internet site after that. It coincides with the outdated adage “if you’re going to do one thing, do it proper the primary time”. If you could replace your content material or wish to add to your web site, this isn’t web site optimization and also you shouldn’t be charged to make these minor adjustments to your web site. The explanation these web site firms cost a month-to-month charge is easy: as a result of most individuals do not know any higher. They cost you these charges as a result of the truth is that after your web site is completed, you actually do not want them anymore, due to this fact, these firms will not be capable to generate continuous income. So that they inform you that you simply pay for web site optimization on a month-to-month foundation, which principally means you might be paying them to do completely nothing. What number of of you studying this have performed this and three, 6, 9 months or years later(hopefully not) are nonetheless not on the entrance web page? Precisely.

When you pay for providers like that and you aren’t related on the web, they name rip-off. By definition, a rip-off is to swindle (somebody) by the use of a trick. Everybody has heard of Search Engine Optimization, the key phrase being optimization. So web site design firms trick you through the use of the phrase ‘optimization’, and most of the people suppose that can get them related on the web. Hopefully, at this level, you now perceive the distinction between web site optimization and SEO. I’m not saying that you simply need not optimize your web site in any respect, what I’m saying is that after your web site is optimized, you need not preserve optimizing your web site. It ought to have been performed proper the primary time.

I’ve performed web sites for shoppers and made positive they had been optimized 100% once they went reside after which centered on SEO and search engine advertising to get them on the entrance web page and by no means touched the web site once more, besides to make minor updates or adjustments. These shoppers are on the entrance web page and stayed on the entrance web page as a result of I centered on search engine optimization and did the web site optimization proper the primary time. And no, I do not cost these shoppers a month-to-month charge for web site optimization as a result of I did it already, so why am I going to proceed charging for one thing that’s already performed? I do not.

In conclusion, web site design firms are engaged in improper enterprise practices along with your hard-earned as a result of they’re charging prospects a month-to-month charge for one thing that ought to have already been performed when your web site went reside. In case you are a kind of firms paying a month-to-month charge for web site optimization, I hope you cease now and use these funds for SEO and advertising as a result of that’s the solely means you’ll ever get a return in your funding. As Nancy Reagan famously stated, “Simply Say No”! Its time that folks had been made conscious of those enterprise practices so they aren’t losing cash that could possibly be used to assist herald enterprise, relatively than paying one thing for nothing.