Bill Gates said: “If your business is not on the Internet, your business does not exist.”
Something that seemed hard to believe during the 80s, today is a reality: the Internet is no longer the future but the present. Instant access to information through digital technology has turned the consumer into a user and vice versa, so it is essential that a company knows the digital market well and is able to offer a good response speed to be competitive. While it is true that social networks offer many options to advertise your business easily and free, having a website can raise the prestige of your company and increase the level of confidence towards your product or service. Therefore, investing in the design of your page can become a powerful and profitable marketing tool that you should not overlook.
Below we explain the advantages that a good diseño web can have for the success of a business.
A good web design gives more personality to your business
When we talk about making a design, we talk about creating a brand. Hence the importance of having an exclusive appearance in this competitive and saturated showcase that is the network. When you choose your designer, create a good briefing that allows you to capture the most significant features of your business such as your target, philosophy or features of your product. No one better than a design professional will know how to orientate you in aesthetic-artistic terms so that your image is the most exclusive, competitive and appropriate. Web pages can give that extra personality that your brand needs to be perceived differentially with respect to your competitors, so you should avoid using templates already created or limit yourself to social networks that, as we have said, are a good complement to spread your brand, but they can never offer the exclusivity that a good web design gives you.
A good web design is synonymous with prestige
On the Internet, the size of your company does not matter. Everyone can compete at the same level: with a good web design, the user can even come to perceive that your business is bigger and more successful than it really is. According to the previous point, having an exclusive website with a good brand image can translate into a greater positioning, which in turn will translate into a greater prestige that will give more credibility to your business. Do not miss this opportunity.
A good web design generates more competitiveness
According to the expert Garcia, a web design studio in Paraguay It seems that we have not stopped talking about competitiveness at any time. So is. One thing leads to the other, until you reach this gratifying obviousness: if you are on the Internet, you are competitive. Although recovering Bill Gates, we could turn it around: if you’re not on the Internet, you’re not in the market (it’s a matter of survival). At a time when all or most of your competition has been concerned with having its own website, you are practically forced to enter the game if you want to have a minimum – or maximum, depending on how you play your cards – probability of success. And not only that: the consumer also expects to find you. The search engines have supplanted the Yellow Pages and you should have prepared a good cover letter when they find you.
A good web design helps increase and speed up sales
The irruption of e-commerce as a sales mechanism is the result of the digitalization of a consumer who has more and more means at his disposal to make comfortable and safe purchases with all the guarantees. Currently not only book and order online restaurants, hotels, flights or trips. The physical stores have ceased to have the exclusivity of the sale of items such as shoes, clothes or accessories, in addition to all the supermarkets that allow the purchase of the week online. This growing trend makes us think that online commerce will be increasingly essential as a complement to the physical sale to be able to compete in any market. Even if you do not want to base your business on Internet purchases, offering your customers that possibility will make them feel more comfortable with your brand, as well as expand and agility your sales spectrum.
A good web design should facilitate the updating of content and SEO
Another obvious is that the Internet offers the possibility of spreading information in real time, although in reality it is much more than that. In addition to allowing you to constantly update content associated with your brand, products, services, promotions or news through multiple formats (text, videos, podcasts, blogs, …), the network creates prescribers through the comments and opinions of users. If your designer creates a dynamic web page, you will be able to update contents with great ease and trace a good SEO optimization strategy so that your potential consumers can find you.
A good web design brings more profitability to your business
Compared with other media through which you can advertise, a website offers the best cost-benefit ratio you can find. It is essential that you invest in a good design, because depending on the magnitude of the project it is likely that you do not have much more expenses than that in a good time (despite the necessary content updates, the web design can be quite timeless). If we take into account the large number of users and access tools, security, speed and low prices of the connection to the network, the Internet is a very profitable advertising tool.
A good web design allows greater control and analysis of results
If your design works, your page will receive a traffic of users that you can easily analyze through some applications such as Google Analytics. This function allows you to define a behavior profile of your visitors that can be very useful as a marketing tool, because you can know how many of them translate into sales or what type of content they are most interested in. Similarly, if you want to expand your market you will know what type of user shows more disinterest and you can change your strategy to try to seduce it.
If your business has achieved success thanks to web design, tell us your experience. If you have not taken the step yet, maybe you should think about it.